2007 Business Gift Survey: What do Buyers say?

This study explores buyers' perceptions of what constitutes a business gift. Conducted by LSU-and Glenrich Business Studies the 2007 Business Gifts Survey was designed to help promotional products distributors and suppliers understand:

• How well businesses understand the concept of business gifts
• Typical price points that are significant to buyers
• The prevalence of giving business gifts
• Reasons for giving business gifts
• The perceived effectiveness of giving business gifts
• Who the purchasing decision makers are
• The preferred source for purchasing business gifts

For any questions pertaining to the contents of the research, you may call Saritha Kuruvilla, Research Manager at 972-258-3043. To order this study, please call the bookstore at 972-258-3087 or email bookstore@ppa.org and order product RS8038.