THE EFFECTIVENESS OF PROMOTIONAL PRODUCTS IN TRADESHOW SETTINGS

This Dec 2003 study, by Dr. Kathleen Gruben of Georgia Southern University, examines the effectiveness of promotional products as giveaways at trade shows from an attendee's perspective. The study measures attendees' recall of company name, perceptions on the item's usefulness and perceived image of the company in the mind of recipients who received a promotional product at a tradeshow.

To obtain the complete white paper, please contact Saritha Kuruvilla at 972-258-3043 or e-mail bookstore@ppa.org and order product #RS8029.