THE EFFECTIVENESS OF PROMOTIONAL PRODUCTS IN TRADESHOW SETTINGS

This December 2003 study conducted by Dr. Kathleen Gruben of Georgia Southern University examines the effectiveness of promotional products as giveaways at trade shows from an attendee's perspective. The study measures attendee's recall of company name, perceptions of item's usefulness and perceived image of the company in the mind of recipients who received a promotional product at a tradeshow.

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