Promotional Products Are Key Ingredient in Integrated Marketing

How can you sell more product? By incorporating promotional products into advertising campaigns says a new study by Promotional Products Association International (PPAI) that proves promotional products are a key ingredient in integrated marketing.

Participants in the study were exposed to advertising for pizza via three mediums: television commercial, print ad and promotional product. A key finding of the study was that adding a promotional product to the media mix generated favorable attitudes toward the ad in all cases (up to 44%). And in some instances, the use of a promotional product as the advertising medium alone achieved maximum impact, up to 69% increasing brand interest and 84 % in creating a good impression of the brand.

To purchase, click Promotional Products Are Key Ingredient In Integrated Marketing.