Promotional Products - Impact, Exposure and Influence: A Survey of Business Travelers at Dallas/Fort Worth Airport 

A survey recently conducted for PPAI by LJ Market Research reveals the power of promotional products by measuring how end-users respond to organizations that use promotional products as part of their marketing mix.

The survey, Promotional Products - Impact, Exposure and Influence: A Survey of Business Travelers at Dallas/Fort Worth Airport, found that more than 71 percent of travelers indicated they had received at least one promotional product in the last 12 months.

The study also showed that respondents' ability to recall the name of an advertiser on a promotional product received (76 percent) was much better than their ability to recall the name of an advertiser from a print publication read in the past week (53.5 percent).

Highlights from the study were featured in the January 2005 issue of PPB Magazine.

The 80-page survey report will be available in the PPAI Bookstore for $25 for PPAI members and $40 for nonmembers. E-mail bookstore@ppa.org or call 888-I-AM-PPAI (426-7724). Ask for item number RS8031.