PROMOTIONAL PRODUCTS NEWS & IDEAS

PromoWire by PPAI Media is a running digest of news releases and updates submitted from organizations around the promotional products industry.

Promo leaders react to the ruling, which the Trump administration has already successfully appealed.

Transform casual contacts into powerful connections—network with purpose, offer genuine value, and showcase your expertise to become someone others want to know. Every interaction holds potential when you approach it as a two-way relationship builder.

Amid ongoing trade volatility between China and the U.S., just under two thirds of PPAI 100 suppliers are looking elsewhere.

Promotional products is maturing as a more responsible industry. There’s still room for progress, but the future-proofing is well underway.

PPAI's publisher and editor-in-chief explains why the impact of the Innovation category grew in importance for 2025, and notes a correction to the distributor list.

The Toronto-based business services provider brought together 20 executives from its enterprise distributor customers for a day of learning and collaboration.

Here are the key performance indicators for the promotional products industry's leading distributors.

The owner of distributor The Branded Things shares what her company is focusing on amid economic uncertainty and tariff turmoil.

Sales excellence begins with coaching—build trust through authentic connections, creative outreach, and persistent value delivery at every touchpoint. When you invest in developing these skills, your team transforms prospects into partners through meaningful engagement.

The North Carolina-based supplier continues to raise funds, donate products and get its hands dirty eight months after Hurricane Helene.

PPAI 100's No. 59 distributor boasted high marks in the Responsibility category that rival the industry's largest companies.