Overview & Agenda

Overview & Agenda


  • 1:00 PM - 5:00 PM

    Registration · Ballroom Foyer · Lake Level

  • 5:00 PM - 6:00 PM

    Networking Reception · Ballroom Foyer · Lake Level

  • 6:00 PM - 9:00 PM

    Opening Night Dinner, PPB Rising Stars Presentation and Special Guest Speaker · Ballroom ABC · Lake Level
    · Steve Adler, Mayor of Austin

    Sponsored by: Office Beacon LLC


  • 7:45 AM - 9:00 AM

    Networking Breakfast · Ballroom D · Lake Level

  • 9:00 AM - 10:00 AM

    The Power Of Purpose In Business And Life · Ballroom ABC · Lake Level
    · Roy Spence ( GSD&M )

    Sponsored by: Geiger

    Join Roy Spence, partner at GSD&M Advertising and CEO of the Purpose Institute, as he shares key insights and lessons from legendary, purpose-inspired leaders with whom he’s worked over the years. He will present actionable ideas to inform making decisions that support your core purpose—decisions that build a business and a life of success, and that bring deeper meaning to being a leader. The winners in business, now and in the future, will be driven by purpose and by looking ahead using strategic foresight. Learn how to determine which core values define your core purpose. Examine how this decision determines the difference your organization makes locally, nationally and globally. Have the insight to make decisions that support your core purpose, pushing your business further every day and being prepared for the future.

  • 10:00 AM - 10:15 AM

    Networking Break · Ballroom Foyer · Lake Level

  • 10:15 AM - 11:15 AM

    Economy At The Midpoint—A Micro View Of How The Economy Is Affecting Us · Ballroom ABC · Lake Level
    · Chris Kuehl, Ph.D. ( Armada Corporate Intelligence )

    Now that we are past the first 100 days of the new administration, what do we know and when did we know it? This was to be the year that infrastructure took center stage and that Obamacare vanished. We were going to see big changes in trade and taxes, and regulation would be rolled back. Growth was going to be double what it was last year. Did we get what we expected? How is it affecting your industry or businesses? What do we have to look forward to for the rest of the year, and how can we use strategic foresight and planning to be better prepared?

  • 11:15 AM - 12:15 PM

    Strategic Foresight: The Art And Science Of Looking Into The Future For Business Advantage · Ballroom ABC · Lake Level
    · Seth Kahan ( Visionary Leadership )

    Sponsored by: DistributorCentral, LLC

    Join Seth Kahan as he describes how organizations can proactively prepare for the future, positioning themselves for success. Kahan will identify methods for gathering and assessing emerging trends for competitive advantage by providing a Strategic Foresight framework that covers building your own “brain trust,” properly scoping the effort to benefit your business, activities that collect relevant information, and processes for both analyzing and applying what you learn. Gain practical tactics for generating insight into influential business trends, projecting how they might affect your organization, and learn how to leverage trends to position your organization for a favorable or superior business position in tomorrow's market, both in the short and medium term.

  • 12:15 PM - 1:15 PM

    Networking Lunch · Ballroom D · Lake Level

  • 1:30 PM - 2:30 PM

    Succession Planning By Design, Not Default · Ballroom ABC · Lake Level
    · James Erben ( Erben Associates, LLC )

    Paul Simon once sang, “There must be 50 ways to leave your lover….” but there are far fewer ways to leave your business successfully. Using a thought-provoking presentation, Jim Erben will educate attendees on various types of exit plans from business. Whether you are six months or 10 years from the “golden parachute”, Erben will cover many of the issues and considerations to the alternatives of exiting your business in style. Key issues to be covered will include: providing for the what ifs, maximizing the value of your business, strategic planning considerations, integrating the exit plan with the retirement plan and finally, steps in determining your business's value. Leave the session with some critical items to consider in the creation of a business exit plan, while protecting against the what ifs that can often destroy the “golden goose” that is the company.

  • 2:30 PM - 2:45 PM

    Networking Break · Ballroom Foyer · Lake Level

  • 2:45 PM - 3:45 PM

    Power Panel Session: Managing Your Brand Through A Crisis · Ballroom ABC · Lake Level
    · Moderator: Catherine Graham ( Commonsku )
    · Lee Strom, CAS ( SanMar )
    · Marc Simon ( HALO Branded Solutions )
    · Cory Halliburton, JD ( WKPZ )

    It seems as though each week we watch as another organization faces – and attempts to manage – some form of issue or crisis. When a moment of crisis or a potential crisis hits your company and threatens to tarnish your reputation, how will you react? Will you be prepared? Crisis management requires more than an apology issued through a press release. Join Lee Strom, VP of Marketing of SanMar, Marc Simon, CEO of HALO Branded Solutions and Cory Halliburton, J.D. of WKPZ as they share their knowledge and experiences. Gain insight into how companies navigate potential corporate crises, how they make their brands stronger in the process and leave with practical and tactical tips that help you pilot your brand through any crisis situation.

  • 4:00 PM - 5:00 PM

    Influencing Across Generations: From Ties To Tattoos · Ballroom ABC · Lake Level
    · Teri Hill ( T.H. Enterprise )

    Ever feel like you just don’t get those younger, or older, people you live and work near? Do you ever find yourself challenged when trying to connect with certain people? With four distinct generations interacting in everyday life, we live in unprecedented times. Each generation is motivated differently, has preferences in how to communicate and dress and which rules to abide by, and in the workplace, how management should treat them. Understanding these dynamics can make communicating, building relationships, holding others accountable and delivering results much easier. Join Teri Hill for this interactive session to gain a better understanding of the strengths and challenges inherent in working in these wonderfully diverse times. Most importantly, find out how you can be more aware, adjust as needed, and influence all generations to thrive, catapulting from generation clashing to collaboration.

  • 6:30 PM - 9:30 PM

    Mix & Mingle Dinner

    The Mix & Mingle Dinner is an optional, unconventional and exciting dining experience featuring great local food and good company, designed to introduce you to people you wouldn’t otherwise have met. Attendees will attend dinner in randomly assigned networking groups of 8-10 people. Don’t forget to bring your business cards. Attendees must cover their own dinner expenses. Restaurant selections will be made with attendee preferences in mind.


  • 7:45 AM - 9:00 AM

    Networking Breakfast · Ballroom D · Lake Level

  • 9:00 AM - 10:00 AM

    Growing Your Business With Shareable Content · Ballroom ABC · Lake Level
    · Jonathan Perelman ( ICM Partners )

    How do you grow your organization when there are so many competing voices in your industry? How do you stand out, rise above the noise and get your organization’s voice heard online so that you can attract more consumers or promote your communications objectives? Jonathan Perelman shares the tactics and mindset that propelled BuzzFeed into one of the fastest-growing cultural phenomena on the internet, being read by more than 40 million viewers a month (including the President of the United States). Pulling from his extensive experience at two of the world’s most influential brands, BuzzFeed and Google, Perelman discusses how the companies have grown by using branded content and telling stories in a memorable way. With the goal of generating word-of-mouth marketing at internet scale, Perelman believes that “content is king but distribution is queen—and she wears the pants.” He shows audiences how to approach different forms of content on different platforms and offers tips for creating shareable, social content and determining whether your organization’s marketing is reaching the right people and triggering the right emotions. Most importantly, he shows audiences how to turn these tactics into growth generators for their organizations.

  • 10:00 AM - 10:15 AM

    Networking Break · Ballroom Foyer · Lake Level

  • 10:15 AM - 11:15 AM

    Breakout Session: Attract, Reward And Retain Key Executives · San Jacinto Ballroom · Lake Level
    · James Erben ( Erben Associates, LLC )

    Henry Ford said, “You can take my factories, burn up my buildings, but give me my people and I’ll build the business right back again.” How do you design retention plans to attract, reward and retain the top executives who are helping you grow your successful business? What are the best options that are most suited for your objectives? Join Jim Erben as he explores strategies to take care of the impact players who are vital to your company. Discover what other small to mid-sized companies are doing in this space. How do you choose between phantom stock and other types of executive benefit options? How do these plans align and affect your company business continuity plan? Don’t lose one of your key right-hand people just because you didn’t know the most suitable options to reward and retain them while attracting others.

  • 10:15 AM - 11:15 AM

    Breakout Session: Putting Strategic Foresight To Work In Your Organization · Ballroom ABC · Lake Level
    · Seth Kahan ( Visionary Leadership )

    Seth Kahan will lead you through hands-on application of Strategic Foresight, applying it directly to your organization. He will provide tools you can put to work to identify disruptions and emerging trends, show you how to scale these tools to fit your budget and scope, and work with you to target them where it makes the most sense for you. Hand-outs and techniques will be shared. Kahan will work with participants to understand what they can do immediately, how to create short term wins, what success looks like and how to ensure you continuously stay abreast of emerging trends you can exploit for your business benefit.

  • 11:30 AM - 12:30 PM

    A Changing Landscape For The Promotional Products Industry · Ballroom ABC · Lake Level
    · Larry Cohen ( Axis Promotions )
    · David Nicholson ( Leeds )

    What does the future hold for the promotional products industry? A convergence of factors – changing demographics, shifting consumer behaviors, new technologies – are transforming industries and redefining competitive advantage. The pace of change is only accelerating and will undoubtedly require businesses to adapt to a new and different landscape. Join Larry Cohen, President of Axis Promotions and David Nicholson, President of Polyconcept NA as they discuss and debate the trends that are likely to influence and reshape our industry in the coming years. Prepare your business for the changes ahead!

  • 12:30 PM - 2:00 PM

    Networking Lunch · Ballroom D · Lake Level

  • 2:00 PM - 3:00 PM

    Business And Leadership: The Next Seven Years · Ballroom ABC · Lake Level
    · Byron Reese ( Gigaom )

    What would you have foreseen seven years ago? There no self-driving cars or Apple watches. Would you have seen the transformative effect that tablets and smartphones would have? The next seven years will have much more change than the prior seven years. We know this. And this is the change we need to begin preparing for.

  • 3:00 PM - 3:30 PM

    NALC Wrap Up And Conclusion · Ballroom ABC · Lake Level

  • 6:30 PM - 9:30 PM

    Experience Austin! Final Night Networking Event · Maggie Mae's (Offsite)

    Sponsored by: Essent