Thank you for attending PPAI's 2017 North American Leadership Conference in Austin! It was a huge success thanks to you.
Tuesday’s first presentation featured Jonathan Perelman, principal at ICM Partners, who gave an entertaining and highly relevant interactive presentation on creating powerful, sharable content based on his experience at two powerful brands, Buzzfeed and Google. He helped listeners learn the key steps to create highly effective word-of-mouth marketing and then turn those messages into new business for their companies.
A pair of breakout sessions followed featuring two presenters from Monday’s lineup: James ErbEn on recruiting and retaining top executives and Seth Kahan on how to put strategic foresight to work in an organization. After lunch, industry leaders Larry Cohen, president of Axis Promotions, Inc., and David Nicholson, president of PCNA, presented an engaging discussion on the promotional products industry’s changing landscape and the outside forces affecting it.
The Power Of Purpose In Business And Life - Roy Spence (GSD&M)
Economy At The Midpoint - A Micro View Of How The Economy Is Affecting Us - Chris Kuehl, PH.D. (Armada Corporate Intelligence)
Strategic Foresight: The Art And Science Of Looking Into The Future For Business Advantage - Seth Kahan (Visionary Leadership)
Successful Planning By Design, Not Default - James Erben (Erben Associates, LLC)
Power Panel Session: Managing Your Brand Through A Crisis - Moderator: Catherine Graham (Commonsku) Speakers: Lee Strom, CAS (SanMar), Marc Simon (HALO Branded Solutions) and Cory Halliburton, JD (WKPZ)
Influencing Across Generations: From Ties To Tattoos - Teri Hill (T.H. Enterprise)
Growing Your Business With Shareable Content - Jonathan Perelman (ICM Partners)
Breakout Session: Attract, Reward And Retain Key Executives - James Erben (Erben Associates, LLC)
Breakout Session: Putting Strategic Foresight To Work In Your Organization - Seth Kahan (Visionary Leadership)
A Changing Landscape For The Promotional Products Industry - Larry Cohen (Axis Promotions) and David Nicholson (Leeds)
Business And Leadership: The Next Seven Years - Byron Reese (Gigaom)
To view the on-demand recordings from these sessions, please visit onlineeducation.ppai.org/north-american-leadership-conference.
To learn more please read PPB Newslink on NALC Scores Big Wins With Content, Speakers And Venue.
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