PROMOTIONAL PRODUCTS NEWS & IDEAS

When it comes to gatekeepers, remember that courtesy matters. Treat them with kindness and respect to increase your chances of getting connected.

Promo distributors, suppliers and buying groups joined forces to support the construction of AquaTowers in Mexico, Jamaica, Myanmar, Indonesia, India and Laos.

PromoCares and Gold Bond are among the latest organizations that have shared their CSR accomplishments from over the past year.

Our brains are wired with numerous cognitive biases. When we tap into these biases, we can create more compelling experiences for prospects.

PromoWire by PPAI Media is a running digest of news releases and updates submitted from organizations around the promotional products industry.

The color experts choose a “lofty white that serves as a symbol of calming influence.”

PPAI's No. 12 distributor has promoted Jack Audibert to both roles after five years with the Massachusetts-based firm.

Launching a big initiative shouldn’t be about making grand announcements. Instead, it should be about orchestrating clarity and rhythm.

Inspired by a similar program in New York City, the initiative would give “Beantown” a chance to trademark the city seal and other departmental logos.

This edition of The Workplace Advisors Q&A delves into legal requirements for when your employees work out of state or change locations.

Most recently serving as chief digital officer, Chris Alfano will now oversee the supplier's ERP, CRM and PIM platforms, as well as cloud infrastructure, data strategy and cybersecurity.

At the January trade show in Düsseldorf, Germany, attendees and exhibitors are asked to bring products with branded logos to set a world record for most brands in a promo display.