PROMOTIONAL PRODUCTS NEWS & IDEAS

The 1-2-3 hack isn’t magic and won’t suddenly turn cold leads into customers. But many leads will reply, which will give you insight into hidden objections.

PPAI's Board Chair writes that a day doesn’t go by without most of us considering sustainability. That’s progress in and of itself. But promo has made more real gains along the way.

The events mark PPAI 100’s No. 6 distributor’s strategic expansion following its acquisition of AIA Corporation last year.

While choosing the better option can feel like a coin toss, it’s really not an either/or option. It’s really about choosing the right channel at the right time.

Starting October 14, U.S. port fees on Chinese-built ships will raise shipping costs and disrupt supply chains, despite industry pushback warning the move could do more harm than help domestic shipbuilding.

PromoWire by PPAI Media is a running digest of news releases and updates submitted from organizations around the promotional products industry.

Fairware and PCNA are among the latest PPAI members that have shared their CSR accomplishments from over the past year as well as goals for 2025 and beyond.

Two PPAI 100 companies are turning branded merch into a powerful tool for education and empowerment, helping high schoolers build brighter futures.

PPAI 100’s No. 47 supplier has named a new vice president of strategy and sales as well as a new vice president of marketing.

It is important to understand the unique challenges a sales manager faces. This is the key to building stronger teams and achieving sustainable success.

The Ohio Promotional Products Association’s three-day retreat aims to empower women within the promo industry through education, networking and wellness activities.

From courtside rivalries to courtroom battles, the fight to protect logos and mascots shows why trademarks are the real MVP of branded merchandising.