A marketer in promotional products may find themselves feeling stuck between a rock and a hard place with ongoing developments in email regulation.
On the one hand, a promo business needs to undertake marketing campaigns to create awareness about the unique features of its product and services range. On the other, the business needs to comply with anti-spam laws while implementing digital marketing and telemarketing campaigns. It’s a dense subject with a lot of aspects to understand.
To help businesses navigate their competing needs, PPAI has released a full 20-page white paper. Created by the Association’s Market Economist and Research Lead Alok Bhat, the white paper is a deep-dive on the subject with considerations of all angles, available only to professional tier PPAI members through their Premium Research benefit. Access the full white paper below.
Every business needs at least some familiarity with the current regulatory landscape. So, in addition to the full detailed report available through PPA’s Premium Research, the Association has also prepared an executive summary of the white paper.
This abridged report is simply a primer to gain an overview of the regulatory landscape, follow best practices, and understand the pitfalls of non-compliance.
The executive summary is available to every PPAI member to view or download below.
