“A new perspective for gifts” is the theme of the upcoming Salon CTCO trade show in Lyon, France, running February 4-6, 2025.

  • CTCO 2025 aims to bring together more than 300 exhibitors from around the world.


The goal of the 17th edition of France’s premiere promotional products event is to provide a fresh look at the industry, addressing both eco-responsible challenges, technological innovations and the reinvention of iconic products.

Dedicated Spaces for Innovation and Customization

Among the key areas of the show, visitors will find:

  • Print Lab – Live Customization Zone: An innovation laboratory where visitors can watch live demonstrations of promo customization as classic items are transformed using modern printing and technologies. Attendees can even leave with a personalized product of their own.
  • MUST CTCO – Market Trends: This space highlights the standout products from exhibitors. Don’t forget to vote for your favorite product!


In addition to its dedicated spaces, CTCO 2025 will feature a series of conferences and roundtables covering major industry trends such as the impact of connected products, corporate social responsibility challenges and the reinvention of promotional items.

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Josh Ellis, publisher and editor-in-chief of PPAI Media, will be participating in a panel discussion on the international market, alongside Michele Bell, senior vice president of content and global alliances at ASI, and Heather Smartt, global head of Goldstar, PPAI 100’s No. 16 supplier.

Event Information

CTCO 2025 runs from February 4 to February 6 at Eurexpo Lyon.

For any questions, contact the visitor service: welcome@salon-ctco.com / +33 (0)6 60 73 24 91