Download The Toolkit What Is The Promotional Products Work Initiative?
Building on the success of the Get InTouch! Campaign, PPAI developed the Promotional Products Work initiative. The purpose is to:
- Target end buyers and support distributors' ability to meet their needs.
- Increase awareness of the benefits of promotional products
- Educate end buyers on emerging trends and creative uses for promotional products
- Enhance the overall perception of the promotional products industry among potential or
current end buyers
- Communicate and reinforce the benefits of working with distributors
The initiative encompasses a wide variety of strategies including several that members can take advantage of:
The PPW Toolkit: This agency-produced portfolio of marketing assets, for members only, will allow you to share the story and benefits of promotional products with your clients. Assets include image and statistic-based graphics, as well as videos that can be used on social platforms, websites and in print marketing.
Ready to get started? Complete the form below, and gain access to the toolkit which will be sent to the email address provided. If you have any questions, have a custom request, or would like assistance in the use of these materials, please contact us at PPAI@ppai.org.
Promotional Products Work Expo: This virtual event is a powerful and innovative space where promotional products professionals and their hosted buyers can explore the vast world of promotional products together. Give your clients a first-hand look at the latest trends, products and opportunities that will help them increase their marketing ROI.
Promotional Products Work Day: Celebrate the power of promotional products on Promotional Products Work Day by inviting your clients to PPW Expo or sending them a thank you gift for their business. This annual event is just another opportunity for you to remind your customers and prospects about the power of promotional products.
What's In The Promotional Products Work Toolkit?
The Promotional Products Work campaign is a collection of marketing materials created specifically for PPAI members. Use the ad materials in this collection as your own assets to be shared on websites, social media and in print. If you have any questions, have a custom need or would like to request assistance in the use of these materials, contact us at firstname.lastname@example.org.
Download The Toolkit
The Promotional Products Work Toolkit is a PPAI Member benefit. Please fill out the form below and a link to the toolkit will be emailed to the email address provided.