Stran (PPAI 161542, Gold) has announced the acquisition of assets and assumption of certain liabilities of Bangarang Enterprises, LLC, which does business as Gander Group. The newly acquired company focuses on casino continuity and loyalty programs.

“This is an important acquisition for Stran, our employees and our valued clients,” says Andy Shape, CEO of Stran.

Additionally, Shape states that the company expects this new purchase will contribute to a projected annual revenue of more than $100 million.

A Dive Into The Casino/Gaming Market

Stran’s purchase of Gander Group is a significant investment into the casino and gaming industry. Located on the other side of the country from the Massachusetts-based distributor, Irvine, California-based Gander Group has supported casinos and similar brands with loyalty programs since its founding in 2009.

  • Stran has formed Stran Loyalty Solutions, a casino continuity and loyalty group that will operate Gander Group.
  • U.S. casinos generated $66.5 billion in revenue in 2023, The Associated Press reported.

“Gander Group’s industry-leading solutions for casino continuity and loyalty programs perfectly complement our comprehensive suite of promotional products,” Shape says. “In addition, this strategic move allows us to cross-sell these offerings across all verticals, further enhancing the value we deliver to our stakeholders while increasing our penetration and recognition on the West Coast.”

Gander Group Founder and CEO Josh Blake and COO Bruce Batcheller will come along to the newly formed Stran Loyalty Solutions to support the new venture.

“We are thrilled to join forces with the exceptional team at Stran,” says Blake. “The sale will provide our notable casino and entertainment clients with unparalleled resources and expertise to support and accelerate a growth trajectory.

“We are also confident that Stran’s capabilities can help build upon the strong foundation Gander has established and deliver even greater value to our clients in the future.”