PPAI’s PromoPolls are a series of quick, informal, twice-weekly polls published in every issue of PPB Newslink that capture the promotional product industry’s opinions on a wide range of relevant topics.
Several of PromoPolls’ recent questions to industry members quizzed them on the state of their business operations during the present circumstances, and on how they were using PPAI’s programs and services. Here’s a snapshot of recent poll results:
More than half (58 percent) of industry professionals who participated in the poll are at least considering hiring new employees this year.
More than one-third (38 percent) of industry respondents are spending most of their time servicing existing customers, and 22 percent are focusing on generating new business or working just to keep the doors open.
Asked which of PPAI’s deliverables are most valuable to them at this time, 31 percent listed news and information, while information or communications to send to clients proved most valuable for 23 percent of respondents.
PPAI’s networking tool, Promo Connect, has been used by a large majority of those surveyed (79 percent) with 14 percent using it regularly.
To learn more about the polls’ findings, participate in the latest polls and see how industry peers have responded to other topical questions, visit pubs.ppai.org/polls.
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James Khattak is news editor of PPB.
