Vancouver-based Martket Branding (PPAI 694352, D2) designed and produced custom playing cards for the BC Hydro Power Pioneers, a nonprofit group representing more than 5,000 retirees of the electric utility company for the province of British Columbia in western Canada.
The goal of the product was threefold:
- Provide a unique and engaging way to preserve and share the legacy of the utility company’s history.
- Provide members with a safe, stay-at-home activity during COVID-19.
- Raise money for BC Children’s Hospital.
Each of the 54 playing cards, printed on premium casino-grade linen playing card stock, features interesting historical facts and imagery. The deck provides a fun and interactive way to complement Gaslights to Gigawatts, a hardcover coffee table book of interviews, stories and photos detailing the organization’s history.
More than 100 decks were sold online via PowerPioneersGear.com; another 200 decks were sold or gifted to museums, libraries and community groups; and all proceeds were donated to BC Children’s Hospital.
