In its fourth quarter Market Outlook Report, ITR Economics reveals it expects distributors and suppliers will continue to see growing sales through 2016.
The economic research and consulting firm revised its Supplier Total Sales Index due to quicker-than-anticipated recovery in the segment. It expects growth of 10.3 percent in 2016, and then slower growth through at least the end of 2018.
The Distributor Total Sales Index was more in line with ITR’s forecasts, and its 12-month moving average is up 12.7 percent from one year ago.
ITR offers economic information, insight, analysis and proactive strategies, and, in collaboration with PPAI, the company produces data for the promotional products industry to help members improve their businesses. Its quarterly market outlook reports for the promotional product industry contain industry indicators, market analysis, advertising industry forecasts and a promotional products industry forecast. The fourth quarter Market Outlook Report is available here.
In June 2015, ITR held a webinar to explain how to use the information within its reports. It also looked at the methodology and terminology of information included in the report, the phases of the business cycle, how to use the information in the planning process, and provided examples of how to use this type of information within a business. The webinar is available on-demand here.
