Supplier High Caliber Line (UPIC: HCL) has acquired the assets of Rockville, Maryland, supplier Way2Cool, Inc. (UPIC: Way2Cool). The acquisition was effective in March.
Way2Cool is the promotional arm of O2Cool, a retail brand with worldwide distribution. Irwindale, California-based High Caliber Line has been a partner with Way2Cool for several years, carrying misting fans and water bottles. High Caliber plans on expanding the Way2Cool line with some of the newest designs from 02Cool.
“We are excited to have picked up the Way2Cool line and several other retail items from 02Cool,” says Daniel Oas, CEO of HCL. “We are always looking for niche companies in our industry, so this is a great fit for us.”
High Caliber started to fill Way2Cool orders as well as service all inquiries on April 1.
“Way2Cool customers can expect a higher level of service and we are looking forward to adding these customers to the High Caliber family,” says Les Dorfman, HCL vice president of sales and marketing.
Oas adds, “Ultimately, this acquisition opens new opportunities for HCL to feature more retail quality products in the promotional market as we strive to bring cool and innovative products to our customers.”
