As reported Friday in a PPB Newslink Breaking News alert, Braintree, Massachusetts-based Hub Pen Company (PPAI 110772), one of the largest suppliers of promotional writing instruments in the U.S., has acquired New Ulm, Minnesota-based supplier Beacon Promotions (PPAI 113702) in a deal that was finalized in late December.
A news release announcing the acquisition states that both companies have long shared a common foundation, rooted in best-in-class service and quick turnaround times that have helped forge long-lasting partnerships with their respective customer bases. The move is aimed at helping both companies better serve the market with a broader portfolio.
“For more than 60 years, Hub Pen has focused solely on writing instruments and in doing so we were able to deliver the highest quality pens at a better value than anyone in the market,” said Joe Fleming, president of Hub Pen, in the release. “Joining forces with Beacon Promotions enables us to apply that same passion for excellence to a broader product offering while continuing to deliver the best writing instruments in the industry.”
Beacon Promotions president Gary Haley adds, “Any time you have an opportunity to partner with an industry leader like Hub and gain access to the great product lines they have, that’s very exciting for us. We are really looking forward to adding Javalina pens to our broad promotional products portfolio.”
Both Fleming and Haley will remain in their leadership roles for the combined team going forward, and the suppliers will maintain their individual brands and current leadership and facilities, and customers should not notice any changes.
In an exclusive interview with PPB Newslink, Haley said, “This is a great fit. The real jewel in this crown is that Hub has a terrific sales presence all across the country and Beacon has the strength of a very broad product line. Together we bring these product lines via the sales force to the industry in a fresh and exciting way.”
Hub Pen and Beacon Promotions will exhibit for the first time with a shared strategy at The PPAI Expo in Las Vegas this week. Hub Pen will exhibit in booth #1646 and Beacon Promotions will be in booth #5340.
