The festivities leading up to Friday’s inauguration of President-elect Donald Trump begin today with an all-day concert at the Lincoln Memorial. And in Washington, D.C., and across the country, promotional products are playing a big role in how Americans are recognizing and marking the event.

Distributor ACE Specialties (PPAI 641972), based in Lafayette, Louisiana, operated Trump’s online store throughout the campaign and continues to oversee it. The site has added an inauguration category, and now offers t-shirts, tote bags, caps, water bottles and more with the presidential seal and various designs incorporating Trump as the 45th president.

Promotional products have long been part of the traditions surrounding the inauguration and are connecting Americans to the inauguration whether they are in D.C. this week or not. Distributor Zazzle.com (PPAI 391384), headquartered in Redwood City, California, has available a broad range of inauguration merchandise, submitted to its online custom platform by a wide variety of sources and designers. Consumers can pick from a diverse selection of product categories, ranging from apparel to home décor, accessories, office products and more. The White House’s own gift shop is also offering inauguration merchandise, including shirts, pens and calendars.