Nichole Stella, president and chief revenue officer of Promo Marketing, has joined M. Rubin & Sons as executive vice president, corporate strategy and development, and will oversee the strategic vision across the various divisions of the company, including industry supplier Blue Generation (PPAI 174655).
Stella has spent the past 12 years at NAPCO Media, parent company of the Promo Marketing Media Group, transforming the brands under her leadership in all areas, including developing and launching new online products and services; selling complex enterprise level technology and marketing solutions; forging and negotiating strategic partnerships; and recruiting and developing top sales, marketing and creative talent. Since 2013, as president she quickly scaled the Promo Marketing Media Group and significantly increased revenue.
“I am grateful for having worked with such a strong and creative team at Promo Marketing,” says Stella. “I have learned a lot during my tenure and my support for them will continue far into the future. It will be exciting to put my skill set to use at M. Rubin & Sons. They have an incredible team as well as second-to-none apparel products and production capabilities. Having been in the business since 1944, working with M. Rubin & Sons will not only provide new challenges, but also the opportunity to learn from generations of apparel experts.”
Stella will play an essential role in the strategic development and execution of M. Rubin & Sons’ future corporate growth plans. She will also bring her expertise in branding, technology, sales and marketing transformation to further strengthen the supplier.
“From the very first time we met Nikki, we were overwhelmed by her vitality and knowledge of the industry,” says Eric Rubin, president of M. Rubin & Sons. “The combination of her areas of expertise and impressive background with our global production capabilities and superior service to our customers is an incredible opportunity for all of us. We are very excited about Nikki joining forces with M. Rubin & Sons and bringing Blue Generation to the next level in our industry.”
Stella has been a strong supporter of PPAI, where she currently chairs the Leadership Advisory Committee, and she will continue her work to strengthen the industry through the Association. Paul Bellantone, CAE, president and CEO of PPAI, adds, “Nikki and Promo Marketing have been strong supporters of PPAI on a number of important initiatives and volunteer leadership roles. I am pleased to know her talents, character and dedication will continue to serve our industry in new ways.”
Dave Leskusky, former president of Promo Marketing and current president of NAPCO Media, will lead the group on an interim basis. The company will conduct an executive search for Stella’s successor.
