Delta Apparel, Inc. (PPAI 188431) has launched Salt Life Lager in Florida stores. Republic National Distributing Company is now marketing and selling Salt Life Lager in the Jacksonville, Tampa and Miami markets, with plans to distribute statewide in the coming months.
“Salt Life Lager is the perfect accompaniment to the Salt Life lifestyle,” says Jeff Stillwell, president of Delta Apparel subsidiary Salt Life. “We are not just an apparel brand. Salt Life embodies the lifestyle of people who love to be on the water, whether it’s surfing, diving, paddle boarding or enjoying a day at the beach. We believe we have developed a superior beer for everyone to enjoy while living the salt life.”
Robert W. Humphreys, chairman and chief executive officer of Delta Apparel, Inc., adds, “Although we originally targeted a Labor Day weekend launch for Salt Life beer, we are delighted to be able to move up the launch to the Fourth of July weekend with the hard work of our management team and business partners. This is another important milestone in our development of Salt Life into a true lifestyle brand.”
