PPAI President and CEO Paul Bellantone, CAE, and author, entrepreneur and marketer Seth Godin are joining together to host a master class seminar focused on the fundamentals of marketing on Tuesday, October 2 at Advertising Week. The seminar will open attendees’ eyes to how the industry has profoundly changed as brands now have the opportunity to market with people, rather than at them. The session will explore a variety of topics, including the building blocks of effective marketing to create work that matters for people who care.
The first 100 attendees at the session will receive a copy of Godin’s new book, This Is Marketing, due out in November, and a book signing will immediately follow the seminar. PPAI is also presenting all attendees with a journal featuring a bound galley previewing the book’s first chapter.
The seminar will be held at 10:30 am on the Realtor.com Stage at AMC Loews Lincoln Square, 1998 Broadway New York, New York 10023. The seminar has sold out but will be available via live stream here. PPAI is a long-time participant in Advertising Week, which draws marketing, advertising and branding professionals and students from around the country for four days of educational programming, learning, special events and networking. For more information, visit the seminar page on the Advertising Week website here.
