Jennifer Bingham has joined PPAI’s regional relations team as executive director for the Specialty Advertising Association of California (SAAC) in PPAI’s new management agreement with the regional association. Bingham brings a background in event management and a history in the promotional products industry to her new role.
PPB Newslink spoke with Bingham to learn more about this newest member of the Association’s staff.
PPB Newslink: What was your professional history prior to joining the association?
Jennifer Bingham: I spent five years working for event management organizations in a variety of different capacities. I had the opportunity to travel internationally for a number of programs and oversee events affiliated with two Super Bowls, while also gaining experience in digital marketing. I was introduced to the promotional products industry when I took the event and tradeshow manager position with SAGE. I’m grateful that my time with SAGE allowed me to gain insight into so many different aspects of the industry. My role enabled me to work closely with several regional associations, suppliers, distributors and multi-line reps, while also collaborating internally with every department. And most recently, to keep life interesting, my husband and I moved to Oklahoma for two years where we bought into the family RV business.
PPB Newslink: What attracted you to your new position within the Association?
Bingham: The new partnership between PPAI and SAAC is one that I genuinely believe will bring numerous benefits to members of both organizations. When I learned of this opportunity, I knew with absolute certainty that this would be the perfect fit. It will allow me to use my previous experiences, knowledge and love of a challenge to optimize this unprecedented venture.
PPB Newslink: What are your initial objectives for the position?
Bingham: We’re hitting the ground running. In addition to getting acquainted to the new SAAC board and the discovery process of coming on as their new association management company, my goal is to find efficient ways to leverage PPAI’s resources and team of 80 in a way that best benefits both organizations.
PPB Newslink: Outside of PPAI, what are your interests?
Bingham: My husband and I have two young children, Emily, four, and Brooks, one, and we love time spent with them. Weekends, whether hot or cold, typically involve something going on the grill and time with friends and family. Come football season, we can usually be found in Stillwater, Oklahoma, cheering on our [Oklahoma State University] Cowboys.
