Supplier Gemline (PPAI 113948, S11) has formed a strategic partnership with New York-based kitchen, gift and lifestyle products brand W&P. The Lawrence, Massachusetts-based Gemline will be the exclusive supplier of select W&P products for the promotional products industry. Its initial offering, launching this month, will consist of kitchen and bar giftware styles. Gemline also launched a small selection of W&P products, paired with Gemline products and specialty food items, as part of their Gourmet Expressions by Gemline launch last month.
“With innovative designs providing a fresh perspective in food and drink, W&P is the perfect complement to Gemline’s product portfolio,” says Jonathan Isaacson, CEO at Gemline. “The W&P brand enables us to provide more branding opportunities than ever before. We are excited about this new partnership and are confident that our customers will share our enthusiasm.”
Ryan Kelly, president of W&P, adds, “W&P has driven great success over the years collaborating with corporate and promotional partners to connect our products with brands for gifting, value-add, incentives and events. We are thrilled to partner with Gemline to scale and diversify our reach into the promotional channel.”
