PPAI continues its long-time association with Advertising Week, September 23-26 in New York City, by hosting a panel discussion, Experiential Branding: How To Ignite Consumer Love. The program is set for September 24 at 2 pm on the Ad Shapers Stage at AMC Lincoln Square.
PPAI President and CEO Paul Bellantone, CAE, will moderate the brand masters panel that brings together Andrea Cherng, chief marketing officer, Panda Express; Sharon Byers, chief development, marketing and communications officer, American Cancer Society; Megan Robles, senior marketing manager, KeVita (PepsiCo); and Jason Eano, managing director, The Annex – Havas for a strategic discussion on experiential branding and how ideation, inspiration and innovation inform the brand experience and create unmatched consumer loyalty and love.
Advertising Week will draw marketing, advertising, technology and brand professionals from across the globe. This year, 98,000 attendees are projected to take part in more than 290 events including educational programming, learning, special events and networking.
PPAI members attending Advertising Week can receive a 20-percent discount on a Delegate or Super Delegate pass using Promo Code PPAI20OFF.
