Supplier Delta Apparel (PPAI 188431, S9) continues its expansion into brick-and-mortar retail with the announcement that the Greenville, South Carolina-headquartered company will open five new stores for its beach lifestyle brand Salt Life early next year in Florida, South Carolina and Alabama.
“Engaging face-to-face with Salt Life consumers is monumental in igniting a passion for the ocean lifestyle,” says Jeff Stillwell, president of Salt Life. “The success of our existing storefronts has propelled our retail efforts forward, and we are thrilled to continue meeting both new and existing customers in Florida, South Carolina and Alabama.”
The new locations will be in Fort Lauderdale, Boca Raton and Sarasota, Florida; Hilton Head, South Carolina, and Foley, Alabama. A Myrtle Beach, South Carolina, store opened in September and a Texas City, Texas, store is set to open November 2021.
