Lindsey Davis, MAS

Follow-up is the often unrecognized hero of the sales process, and following up on an initial or ongoing conversation is taking the next important step in any business relationship.

Let’s apply the power of promotional products for ourselves. Self-promo is an invaluable platform for promo companies to connect with their clients, draw in new customers and show the world what they can do.

The interview is your best chance to get to know an applicant and determine whether they’ll be a successful part of your team. Having the right questions ready can make the conversation effective and illuminating.

Happy workers have greater confidence and give more effort. Here are the do’s and don’ts for promo leaders trying to unlock higher levels of team engagement.