Innovation

As a promo pro, data can be a game-changer. From demographic information to buying behavior, data can help you understand your prospects better. This, in turn, can help you create more personalized and impactful campaigns. You can also use data to track campaign performance. When something isn’t working, you can fine-tune your strategies, which can […]

Delegate CX (PPAI 79762) has named Rory Young its chief revenue officer, having promoted him from his role as senior vice president. Young has been with the business service provider since 2021, originally coming aboard as vice president of business development. Young has become a veteran of the promotional products industry, having worked at Pop! […]

Over the past few months, I have covered what innovation is, where innovative ideas come from, how to build a culture of innovation, common pitfalls and measuring success when implementing innovation. But as PPAI’s director of digital transformation, I think it’s time I brought all that together and explain how the Association has actively put […]

SAGE – PPAI’s official technology partner – has announced the latest addition to its SAGE Website Professional Plus platform: Curated Product Pages. The new feature offers clients the ability to showcase theme-based webpages with curated content and products, aimed at increasing SEO rankings and driving more traffic to their websites. Popular themes include the Fourth of […]

S&S Activewear (PPAI 256121, Platinum) has announced a deployment of hundreds of robots at its warehouses, a result of its growing partnership with German company Körber Supply Chain and Geekplus robotics. The robots are intended to increase efficiencies within the supplier’s processes and represent a big step toward automation within the promo industry. S&S Activewear […]