Sustainable business practices are becoming increasingly important. From environmental responsibility to social and economic responsibility, many businesses are moving in a more sustainable direction. They’re listening to consumers, who care about environmentally and ethically sustainable products – and they’re willing to pay more for them.
According to a post on the Hilbert College Global Online blog, businesses that ignore sustainability are putting themselves at a disadvantage. For example, improved efficiencies and reduced costs can lead to greater profitability. Some other business benefits of sustainability include greater employee satisfaction, enhanced brand image and a lower carbon footprint.
How can a small business create a sustainability plan? Read on. In this issue of PromoPro Daily, we outline a few ideas from the Hilbert College blog.
Embrace sustainability. This requires viewing sustainability beyond environmental concerns. According to the post, the term “sustainable” is often used interchangeably with words like “environmentally friendly” or “eco-friendly.” But it’s important to consider other aspects like financial stability that allows your business to continue to function.
Identify improvement areas. The post says that the small business sustainability process often begins with assessing current operations to identify room for improvement. This isn’t a one-time task but an ongoing process. You might look at data collection and analysis to assess sustainable consumption and production patterns. You may also review energy and water use. What you learn can help you improve your sustainability performance and gradually progress toward larger goals.
Look for the low-hanging fruit. For some businesses, this could mean using LED lights, reminding employees to turn off computers and other equipment or adding recycling bins. It’s great to begin with small goals, the post says. These small goals can help you lay the groundwork for a long-term sustainable business model.
Take action. Since every business is unique, your actions toward sustainability may not be the same as others’, the post says. One action you may want to take is offering more sustainable promo items. The post suggests encouraging more remote work or offering public transit benefits, which can reduce commuters’ carbon dioxide emissions.
Now’s the time for promo companies to build a framework that focuses on people, profit and the planet. Consumers want products made from sustainable materials, and employees want to work for companies with core values that support sustainability. Use the steps above as a jumping-off point as you develop your company’s approach to sustainability.
Compiled by Audrey Sellers
Source: The Hilbert College Global Online blog.
