The Northwest Promotional Marketing Association (NWPMA) is celebrating its 35th anniversary this month at its annual Spring Showcase. PPAI President and CEO Dale Denham, MAS+, will also joining the trade show to speak on the Association’s recent membership restructuring and answer attendees’ questions. 

  • The NWPMA Spring Showcase is March 18-19 at the Greater Tacoma Convention Center in Tacoma, Washington.
  • Along with its continued service and advocacy to the promotional products community in the region, NWPMA is taking the opportunity to allow PPAI to provide in-person clarity on big-picture changes the Association has implemented.

To register for the 2024 NWPMA Spring Showcase as a distributor or supplier, click here.

PPAI Travels To The Pacific Northwest

To kick off the exhibition day of the Spring Showcase, Denham is hosting a townhall discussion on PPAI’s recent membership restructuring. NWPMA’s trade show is one of the first of many in-person events PPAI is participating in to share details on the membership changes, and the benefits they will bring the Association’s members. 

  • PPAI recently underwent a membership restructuring built around members’ ability to choose what best suits their company.
  • The NWPMA Town Hall will allow regional members to receive further clarification on any questions and to better understand the motivations behind these changes.

“Our focus is on simplicity and the alignment of benefits and value,” Denham says of the membership change.

In addition to Denham’s session, there will also be a presentation by Kara Keister, MAS, who is the Regional Relations Committee delegate to the PPAI Board of Directors.

Like the majority of regional associations in the promo community, NWPMA has officially joined PPAI as a business service member. As such, it receives a list of benefits including discounts for regional members to attend The PPAI Expo. This dynamic also strengthens the ties between the two associations and allows for collaboration and purposeful messaging.

Other Event Highlights

NWPMA’s Spring Showcase keynote session is a roundtable discussion between a few of the industry’s most influential minds. Panelists include:

Additionally, Vicki Ostrom, SanMar’s futurist and trends analysts, and Spencer Galindo, national sales manager at HPG, will hold a campfire session on promo trends in 2024.

  • The event’s trade floor will be open from 10 a.m.-3 p.m. on Tuesday, March 19.
  • There will also be a “Networking Extravaganza” at Seven Seas Brewery Monday evening.

Finally, NWPMA is taking the opportunity of bringing the region’s promo community together and harnessing it for a greater purpose. On Monday, it is hosting a charity driving in partnership with Facing Homelessness. Attendees are encouraged to bring clothing items, drinkware, toiletry items, journals or anything that may be of aid to the unhoused community.