APISource (PPAI 102261, Gold) is the latest distributor to join Reciprocity Road (PPAI 769354), an alliance of 12 distributors located across the U.S. and Canada.
- Together, the Reciprocity Road distributors account for approximately $300 million in branded merchandise spending.
Better Together
APISource joining Reciprocity Road elevates both organizations. Alliance members can leverage their mutual strengths and support each other’s growth through shared resources, community engagements and sustainability efforts.
“We are thrilled to welcome APISource into the Reciprocity Road family,” says Perry Wehrle, MAS, executive director of Reciprocity Road. “Their reputation for excellence, commitment to community and dedication to creating impactful marketing solutions align perfectly with our core values and vision. We are set to create unparalleled value for our members and make a meaningful difference in our communities.”
APISource’s integration into Reciprocity Road’s network broadens the collective’s geographical reach and enriches its expertise, resources and creative energy pool.
“We are honored and excited to join forces with Reciprocity Road, an organization that mirrors passion for our employees and the communities we live and work in, as well as for creating great partnerships to serve our clients better,” says Katy Voight-Nobis, vice president of sales of APISource. “This partnership presents an exciting opportunity for APISource to expand our horizons, collaborate on innovative projects and contribute to the collective’s philanthropic efforts. We look forward to a future filled with success and shared achievements.”
‘Brand Good’
Reciprocity Road, along with its collective business support, has cultivated a focus on philanthropic endeavors within the promotional products industry.
- In January at The PPAI Expo 2024, Reciprocity Road presented a check for $7,500 to the Promotional Products Education Foundation.
As Reciprocity Road’s 12th distributor partner, APISource is poised to play a pivotal role in the network’s ongoing success and collective mission to “Brand Good.” In conjunction with the convergence of shared business goals – enhanced member benefits and driving business growth – its partnership with APISource will amplify its impact on social responsibility initiatives and create lasting impacts in the promotional products industry and beyond.
