You might have missed the latest product releases from Stanley, since shoppers aren’t mobbing Target and Starbucks quite like they did in January in a quest to get the latest colors. (Perhaps the lead concerns aired on social media have dampened some fans’ enthusiasm?) But the ever-popular drinkware brand has quietly released three new collections in the past month.

Released in late March, Stanley’s new seasonal drop for Target includes two collections in colors and patterns exclusive to Target:

  • The Party Patio collection includes must-haves for outdoor entertaining (think insulated pitchers, pint classes and coolers) in a variety of vibrant, Easter-egg hues.
  • The Sunshine Vibes collection features the classic Stanley water bottles and tumblers, plus a new 20-oz. slim bottle, all in trending bright colors, as well as stripes and “Summer Plaid.”
  • While some colors have sold out online, most of these products are still available.

tumblers from Target's spring 2024 Stanley Party Patio collection
IMAGE: Target

ICYMI: Stanley Quencher Steams Ahead As A Must-Have Promo Product For 2024

A new light blue Stanley x Starbucks tumbler, however, saw more early-morning lines form outside both Starbucks standalone and Target stores. Driven once again by “cup hunters” on TikTok, the popularity of the limited-edition color saw it sell out quickly, with those lucky enough to score one posting their prizes online.

Elite Daily reports that Target plans to release more Stanley cups this year – but like the Valentine’s Day pink, the Mother’s Day sky blue cups are only available while supplies last. (And, of course, they are already on eBay.)

The sold-out powder blue Stanley Quencher is just one product in the five-piece Starbucks Mother’s Day collection, which also includes two cups that features a prismatic texture and iridescent finish, and a cup and mug decorated with “exotic flowers” in yellow, plum and magenta. Starbucks has created new Mother’s Day gift cards to match.

5 cups in Starbucks Mother's Day 2024 collection
IMAGE: Starbucks

RELATED: Will Stanley Sweatshirts Be The Next Big Thing In Promo?

And if that’s not enough Stanley news for you, the company released yet another new color collection – an assortment of drinkware in four neon hues – in mid-March. While the FlowState tumblers are still available on its website, the flip straw tumbler, classic bottle and “Legendary Useful Box” are already sold out online.

Stanley neon drinkware collection
IMAGE: Stanley1913.com

So far, Stanley has limited the colors it makes available in promo, although the choices have expanded from the black and white first offered. This should come as no surprise, since color novelty drives the company’s marketing strategy to make each new color the holy grail of vacuum-insulated grails.

@jaimefranciss Did you find the new neon Stanley’s? ✨✨#stanleytumbler #stanleycup #stanleytumbleraddiction #starbucksstanley ♬ original sound – kardashianshulu

Rival brand Yeti launched a new bright blue hue dubbed Big Wave Blue, “inspired by the giants of the South Pacific,” in mid-April. One Redditor compared the vibrant new color to Ford’s “Velocity Blue” and the Detroit Lions’ “Honolulu Blue” home uniforms.



The collection of 16 pieces includes a variety of tumblers, water bottles and mugs, as well as hard, soft and wheeled coolers. A few caps, tees and other accessories like lunch bags, dog bowls and a wine chiller are also available in the new colorway. Many of the items can be ordered with custom decoration, as well.