The launch of an upgraded website helped earn alphabroder (PPAI 156993, Platinum) recognition for its online presence and helped bumped the company higher in this year’s PPAI 100. With the new alphabroder.com, customers can access and personalize a larger variety of top brands. Additional well-known names and products are still being added to the company’s offerings, including Native Union and chicka-d.
Pennsylvania-based alphabroder continues to invest in its Green Team Initiative, an effort the company says is making “a material impact.” Unveiled during the pandemic, the effort aims to utilize sustainable components and practices in the making of its products. Under that umbrella, alphabroder celebrated Earth Month this year with the launch of its Digital Sustainability Selling Guide, which features styles made from recycled, renewable and organic fibers, as well as other eco-friendly materials.
PPAI 100 Percentile By Category
