Amy Rabideau, MAS, has joined Hit Promotional Products (PPAI 113910, Platinum), the No. 4 supplier in the 2024 PPAI 100, as the St. Petersburg, Florida-headquartered company’s vice president of product. Previously, the industry veteran and former PPAI Board member served as senior vice president of strategy and innovation at promo industry software platform provider Facilisgroup (PPAI 493664).

“Amy is a huge addition to our industry-leading technology team,” says Jon Norris, chief strategy officer at Hit. “Her experience as a supplier, distributor and software provider provides a strategic perspective that will help Hit deliver technology solutions for our customers. Hit hiring a vice president of product ensures that we have a well-managed lifecycle and go to market for all our technology solutions.

“If the industry is in the middle of a technology arms race, Hit just added a new aircraft carrier.”

The New Role

As vice president of product, Rabideau’s focus will be on technology and how the supplier goes to market.

Her new role is part of Hit’s initiative to build its technical proficiency and modernize its infrastructure, according to Raj Mukherjee, chief information officer at Hit.

“I can’t think of anyone else in the industry who can help me lead this initiative other than Amy,” Mukherjee says. “Amy comes with decades of promotional products experience in leading IT teams and managing the buildout of complex e-commerce products. Her experience will add a new dimension to how Hit does business, especially in the web store/e-commerce space. I’m looking forward to the leadership skills that Amy will bring to the team and am excited for Hit’s future in tech with her addition.”

Rabideau’s History

A 26-year veteran of the promotional products industry, Rabideau spent nearly three years at Facilisgroup, joining as product architect before becoming vice president of product and then SVP of strategy and innovation.

  • Previously, she worked as a senior project director for business solutions provider eXtendTech, director of purchasing at Summit Group and regional account executive at Bodek & Rhodes.
  • During her nearly 10-year tenure at Summit, her top priorities were compliance and product responsibility, and she earned several performance awards.
  • At Facilisgroup, Rabideau served as one of the inaugural chairwomen of the emPOWER Steering Committee – emPOWER is an initiative dedicated to empowering women within the Facilisgroup community and amplifying their influence in the promo industry.

She broke into the industry at Starline, the No. 15 supplier in the PPAI 100, where she spent a decade as regional vice president of sales.

Devoted Volunteer

Rabideau, who currently serves as vice chair at PromoStandards, has a penchant for giving back to the industry.

Among her volunteer efforts, she was a member of the Professional Development Committee, Market Research Committee and Regional Association Council (RAC) board.