Sales outreach is crucial for any sales professional. It requires reaching out to prospects, building relationships and ultimately closing deals. It’s often easier said than done, though, especially as many meetings have shifted online after the pandemic. Today, video calls, social media and email have become the new meeting rooms.
How can you stand out in all these different arenas with your sales outreach? According to Paul Petrone, a senior content marketing manager for LinkedIn Sales Solutions, adding more noise to the mix simply won’t work.
In this issue of PromoPro Daily, we dive into his thoughts on how sales professionals can stand out in their sales outreach.
- Always try to add value. Petrone says the more value you can provide, the more successful you will be. Start by building your brand on LinkedIn and sharing valuable content that resonates with your prospects. Do some digging beyond just surface-level research. The goal is to show that you truly understand your prospects and clients.
- Be specific in your outreach. The more specific you get, the better your chances of breaking through. According to Petrone, when you show people you understand their day-to-day lives and know their challenges, you will cut through the noise – and you will win.
- Try different formats. If everyone is using email in their sales outreach, prioritize cold calling. And if you prefer using email, make your messages stand out by including video or audio. Aim to be creative and open to using different channels. You shouldn’t put all your energy into one channel or format, Petrone says.
- Be purposeful. Know why you’re reaching out to prospects, and always try to contact the prospects you can help the most. Instead of going broad and reaching out to everyone, Petrone suggests, learn who your ideal buyer is and target that persona.
- Be authentic. You should always focus on the prospect and try to bring as much value as possible, but make sure you do this without losing sight of who you are. Try new approaches, and if something doesn’t feel right, do what works for you. Otherwise, there’s no authenticity in your outreach. Don’t forget to be yourself, Petrone says.
No one wants to feel like they’re just another name on the list. Take time to research each prospect and tailor your message accordingly. You might also want to use video messages to add a personal touch and showcase your personality. When it comes to sales outreach, being authentic is one of the best ways to leave a lasting impression.
Compiled by Audrey Sellers
Source: Paul Petrone is a senior content marketing manager for LinkedIn Sales Solutions.
