Gemline (PPAI 113948, Platinum) is adding two new product categories to its extensive line – hats and umbrellas –with headwear from Merrimack Hat Co. and umbrellas from Elements Umbrellas.

• This strategic expansion reflects Gemline’s commitment to accelerated growth, innovation and providing a comprehensive product assortment at a variety of price points to meet clients’ needs and ultimately create a one-stop shopping experience. These two new product category entries are directly in response to distributor requests.
• Merrimack Hat Company offers silhouettes from trucker hats to dad caps that are competitively priced and meticulously crafted. The initial rollout includes 79 products, and Gemline’s introductory offer includes free set-up, free UPS ground shipping and EQP pricing for all distributors through September 30, 2024.
• The initial offering of Elements Umbrellas features 24 products including styles for golf, travel and hospitality. As an introductory offer, Gemline is offering free set-up and EQP pricing for all distributors through September 30, 2024.

PCNA (PPAI 113079, Platinum) has rolled out its 2024 Holiday Lookbook with a wide array of the year’s biggest trends and elevated decoration techniques for gifts that are truly unforgettable.

• Each page showcases the supplier’s carefully curated collection from luxurious indulgences to budget-friendly finds and eco-friendly gift ideas.
• The lookbook is available to view and customize on the PCNA site via ZOOMcatalog.

Bold Promo (PPAI 536045, Silver), formerly known as Eyevertising, has joined SanMar’s PSST Contract Decorator program.

• The program helps to reduce costs, improve efficiencies, maximize production capacity and drive growth. This strategic partnership offers all shared accounts free freight from any SanMar distribution centers to Bold Promo’s decoration facilities regardless of quantity, including closeouts and oversized items.
• The news follows an earlier announcement that the multi-award-winning supplier has also become an authorized decorator for Nike, The North Face, New Era, Ogio and Carhartt premium brands.

“We are also very excited to introduce a two percent spoilage protection plan providing all our PSST clients the confidence knowing risk is minimized,” says Bold Promo Co-CEO/CTO Sylvan Faber.

Storm Creek (PPAI 438091, Gold) is now providing online product images that include a bottle count indicator, showing how many plastic bottles have been upcycled in the creation of each garment.

• This enhancement, which coincides with the Plastic-Free July movement, makes it easier than ever for distributors to sell sustainable apparel and show their customers what their impact can be when purchasing the products.
• These upcycled bottle counts are available on the company’s website product pages, directly on product images on Storm Creek’s distributor site and also on SAGE.

Seattle-based True Brands (PPAI 531435, Standard-Plus) is amplifying its efforts in the promotional products industry.

• In April, the supplier unveiled a dedicated promotional website to meet demand for customized products from its range of barware and beverage lifestyle brands.
• In addition, it also introduced CUSTOM+ – a distributor-friendly benefits package offering free setup on all products.

To strengthen its local presence, True Brands has enlisted four new multi-line territory sales groups covering 18 states. The new reps include Ashley Simpson with Direct Sales & Marketing (Arizona, Colorado, New Mexico and Utah), Shawn Naeter & Associates (Arkansas, Louisiana, Oklahoma and Texas), Anne and Clare Piotter of Cannon Marketing Group (Iowa, Kansas, Missouri and Nebraska) and Bill McDonald and Doug Terry with McDonald Marketing Group (Alabama, Georgia, Mississippi, North Carolina, South Carolina and Tennessee).

The new Heavyweight Collection from BELLA+CANVAS’ (PPAI 304892, Silver) brings back the iconic styles of the early 2000s, reimagined with a modern edge.

• The collection is made from premium, heavyweight materials for longevity and a luxurious feel. A range of styles is initially available, including six-ounce cotton short-sleeve and long-sleeve tees, with more fabrics and cuts launching soon.

Each item features a precision fit that can be boldly styled and layered.