Attom Tech has issued a recall of LED light-up jelly ring toys sold exclusively through Amazon.com from August 2021 through June 2024 for about $16.

  • On August 1, the recall was issued for about 4,100 units.


The affected products weren’t sold through the promotional merchandise market, but the incident represents issues industry companies should keep top of mind.

Potential Hazards

According to the Consumer Product Safety Commission (CPSC), the recalled product violates the mandatory federal battery-operated toy regulation.

  • The toys contain button cell batteries that can be easily accessed without requiring the use of a common household tool.
  • When button cell batteries are swallowed, the ingested batteries can cause serious injuries, internal chemical burns and death, posing an ingestion hazard to children.
  • As of press time, there have been no reports of injuries requiring medical attention related to these recalled products.


The CPSC urges consumers to immediately stop using the recalled products, take them away from children and contact Attom Tech for instructions on how to properly dispose of the product and receive a full refund.

Furthermore, consumers should take the batteries to a recycling facility or to their local facility that specializes in collection and disposal of household hazardous waste. Amazon is notifying all known purchasers directly.

Best Practices For Product Recalls

Many promotional products contain lithium-ion batteries that could overheat and pose safety hazards. For that and other reasons, it’s essential that due diligence is conducted to ensure safety standards are met before such products reach end users.


In June, retailer myCharge issued a recall of POWER HUB all-in-one portable chargers sold exclusively at Costco after receiving 120 reports involving the portable chargers overheating.

  • myCharge received five reports of incidents, including two reports of residential fires, resulting in approximately $165,000 in reported property damage.
  • Costco received 115 returns of the portable chargers, mentioning melting, expanding, smoking, fire, burning, exploding or sparking.


Beyond just meeting standards, all companies need to be prepared for the possibility to issue a swift recall to mitigate any unforeseen dangers that might face end users.