Geiger (PPAI 105182, Platinum) – the No. 5 distributor in the PPAI 100 – has announced the acquisition of Windsor, U.K.-based distributor Brandelity.
- Launched in 2004, Brandelity will now be known as Brandelity, a Geiger Company, effective immediately.
- All employees have been retained by Geiger.
“I’m thrilled to announce the sale of our business to Geiger,” says Chris Love, founder and managing director of Brandelity. “This partnership represents a significant opportunity for growth and innovation, benefiting both our valued customers and dedicated staff members. With the combined strengths and synergies of our two companies, we’re poised to deliver enhanced services, greater resources and exciting new opportunities for everyone involved.”
![](https://www.ppai.org/wp-content/uploads/2024/08/Version-1-12-1024x512.png)
Receiving 2024 PPAI 100 High Marks in Responsibility, Geiger says this acquisition underscores a shared commitment to environmental responsibility.
- Brandelity has been a carbon-neutral business since 2019, collaborating with CO2Balance to measure and offset its carbon emissions through projects in Africa.
- Sustainability is top of mind at Geiger: its UK office received Platinum status from EcoVadis in 2023, and its global headquarters in the U.S. achieved a Gold EcoVadis rating in 2024.
Global Expansion
This strategic move marks a significant milestone in Geiger’s ongoing international growth strategy, significantly strengthening its presence in Europe.
“We’re delighted to welcome the Brandelity team and their clients to the Geiger family,” says Vicky Kinasz, vice president/managing director of Geiger International. “This acquisition is another strategic step in our European expansion, and we’re proud to have them on board.”
- Last month, the Lewiston, Maine-based firm acquired distributor WER GmbH, its first acquisition in Germany.
- Last year, the firm acquired Firebrand Promotions, an eco-conscious company based in the UK.
The M&A activity hasn’t been exclusively international. Earlier this year, Geiger acquired California-based distributor O2 Marketing + Design and New York-based distributor Broadway Marketing.