Major League Cricket recently wrapped up its second season, and the sport’s burgeoning popularity in the United States continues to drive branded merchandise sales.

Norwalk, Connecticut-based distributor Optamark (PPAI 714796, Standard-Plus), the official licensing partner for MLC, has developed a comprehensive promo program that includes uniforms and fan apparel for four of the league’s six teams (including current champions the Washington Freedom), as well as gameday giveaways.

Tarang Gosalia, CEO of Optamark and a self-described “passionate fan” of the second most popular sport in the world, says the best-selling merch this past season was the limited-edition MI New York jerseys, the blue and gold replica jerseys of MLC’s inaugural champions.

  • Team-branded hats and shirts were also top sellers, Gosalia says.


“The demand for these items reflects the growing fan base and the deepening connection between the teams and their supporters,” Gosalia says. “We’ve also seen a surge in custom-designed cricket bats, which is a testament to the fans’ desire to not only support their teams, but also engage with the sport personally.”

America’s Next Big Thing?

MLC’s maiden season exceeded all expectations, generating around $8 million in revenue, Forbes reported.

Gosalia says the second season was an even greater success with higher viewership numbers and higher attendance at matches.


MLC’s growing popularity has fueled expansion plans: four more franchises are expected to be added in the near future and its season will nearly double from 19 games to 34 games by 2025, The Guardian reported.

Although the next season won’t begin until summer 2025, Optamark plays a crucial role in keeping the momentum going by focusing on planning and executing marketing campaigns, developing new merchandise lines and enhancing partnerships.


Additionally, the distributor works closely with MLC to support its off-season events and community initiatives, helping to maintain fan engagement and continue building the sport’s presence in the U.S.

“Cricket has always been close to my heart and being able to contribute to its growth in the U.S. is a dream come true,” Gosalia says. “It’s exciting to see the sport gain traction and to be part of the movement that’s bringing it to a new audience. The journey has been challenging but immensely rewarding…”