We’re one week away from Promotional Products Work Day, an annual event organized by PPAI to raise awareness about the power of promotional products and the impact they can have on brand recognition, customer loyalty and overall business success.
On August 20, the Association – together with its members and other industry professionals – will actively recognize and promote the value and effectiveness of promo products – the most memorable form of advertising.
- Nearly three quarters (73%) of end buyers purchase promo products on either a monthly or quarterly basis, and 83% are satisfied with the quality of the branded merchandise they receive from their primary source, according to PPAI Research’s Understanding End Buyers 2024 study.
Through various activities, events and educational resources, Promotional Products Work Day aims to inspire and inform businesses and consumers why promo products are universally valued and essential to every brand.
#SpotThePromo
In honor of Promotional Products Work Day, PPAI is launching #SpotThePromo, a social media campaign designed to showcase the ubiquitousness of promo products.
Industry members are encouraged to post photos of the merch that they encounter throughout the day, along with the hashtags #promotionalproductswork and #SpotThePromo, while tagging PPAI’s social media accounts.
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The Association’s leaders will also #SpotThePromo while visiting with members throughout the week. Of course, Promotional Products Work Day is an international holiday, and the Promotional Products Professionals of Canada (PPPC) will also be participating.
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“The goal of #SpotThePromo on Promotional Products Work Day is to show off the way promo works its way into our homes, offices, cars, pockets, and more, becoming part of our lives in a way that other advertising simply can’t,” says Lindsey Davis, MAS, director of sales and professional development at PPAI.
Don’t miss anything on Aug. 20 and beyond. Follow PPAI on social media:
Here are nine ways that you can celebrate Promotional Products Work Day.