Group Bayport, a custom and personalized products organization in Atlanta, Georgia, has acquired a majority stake in Norwalk, Connecticut-based distributor Optamark (PPAI 714796, Standard-Plus).

• This strategic acquisition aims to bolster Group Bayport’s market position and strengthen its offerings in the B2B sector, with a focus on the print, promo and apparel industry.
• Optamark’s reputation for high-quality print, promotional and apparel products complements Group Bayport’s strength in D2C wide-format custom products, creating new opportunities for innovation and growth.

“This collaboration underscores our commitment to fulfill our customers’ needs across both wide-format and print, promo and apparel products and delivering unparalleled value to our clients. The integration of Optamark’s capabilities with our D2C expertise will drive significant growth and innovation,” says Nishant Shah, CEO of Group Bayport.

Tarang Gosalia, CEO of Optamark, says, “We are thrilled to become part of Group Bayport and look forward to the opportunities this partnership will bring. Leveraging Group Bayport’s vertically integrated business model, scale and leadership abilities, together, we can offer an even wider range of services and innovative solutions to our clients.”

Specialty Advertising Association of Greater New York (SAAGNY) has appointed Josh Nachman, executive vice president of Zagwear(PPAI 184202, Gold), to its board of directors.

• This appointment reinforces SAAGNY’s commitment to driving innovation and excellence within the promotional products industry.
•  Nachman brings a wealth of experience and a proven track record of success to the board. With over two decades of experience in the promotional products field, Nachman’s expertise in market trends, strategic growth and client relations is expected to offer invaluable insights and leadership to the SAAGNY board.

“We are excited to welcome Josh to our Board of Directors,” says SAAGNY President Sean Kurtzman. “His extensive industry experience and visionary approach will greatly contribute to our mission of advancing the promotional products industry and enhancing member value.”

“I am honored to join the SAAGNY Board of Directors and contribute to an organization that has been so instrumental in the growth and development of the promotional products industry,” says Nachman. “I look forward to working closely with my fellow board members to support our members, drive industry innovation and advance SAAGNY’s mission.”