New York-based distributor Campus Stop (PPAI 667875, Silver) has announced that Karie Cowden, MAS, has joined the company’s executive team.

  • Cowden, a member of the PPAI Board of Directors, has owned and operated Phoenix-based distributor Connect the Dots Promotions for 16 years.
  • She’ll continue to serve as president of that company.


“Karie’s appointment to our executive team promises to provide a significant boost to our strategic initiatives and client-focused growth,” Cohen says. “Karie brings a wealth of expertise and her proven track record in enhancing operational efficiency and driving sales growth aligns perfectly with our vision.

“Her leadership will streamline our processes and ensure we continue to deliver exceptional value and service to our clients. We look forward to leveraging Karie’s strategic insights to further expand our footprint.”

Cowden’s Impact

Since joining Campus Stop in February, Cowden has led the transition to a new client-focused software system and implemented structured presentation formats, allowing the sales team to focus on core activities and boosting overall productivity and performance.

“When I joined Campus Stop, I immediately saw the tremendous potential in the collegiate market,” Cowden says. “With hundreds of unique college licenses, there’s a significant growth opportunity for our team…By improving efficiencies, we can significantly scale our operations and fully leverage these opportunities.”

Cowden adds that she’s implementing an entrepreneurial operating system (EOS) to infuse structure and efficiency to drive meaningful progress and growth.

“I love the creativity of this role and the diversity it brings — every day is different,” she says. “Some days involve problem-solving, while others are about creating amazing products and programs for clients. It’s challenging and never boring, which I thrive on.”

Cowden’s Background

A nearly 30-year veteran of the promotional products industry, Cowden previously worked for Vantage Apparel – the No. 12 supplier in the PPAI 100 – among other firms.

She is also an active volunteer, having previously served as president of the Regional Association Council and is a two-time PPAI Board member, having served from 2008-2012, in addition to her current tenure.

  • Cowden is also a director of PromoCares, a volunteer-driven group of industry members dedicated to corporate social and environmental responsibility.


“The connections I’ve built over 30 years in the industry are invaluable,” Cowden says. “As I refine processes and drive efficiency to get us even more organized and running smoothly, I believe my network and experience are significant assets that can help Campus Stop thrive.”