IMAGEN (PPAI 427416, Silver) – the No. 84 distributor in the PPAI 100 – has announced the acquisition of Lake Elsinore, California-based distributor IMPACT Promotional Products (163767, Standard-Plus).


With both companies rooted in Southern California, the acquisition is an opportunity to consolidate resources, streamline operations and further elevate IMAGEN’s presence in the region, the company says.

“From the moment we met Karin [Cassidy, CEO of IMPACT] and her team, it was clear that they would be an exceptional addition to IMAGEN,” says Paul Bower, CEO of IMAGEN. “Their expertise, creativity and shared vision for the future align perfectly with our goals. We’re thrilled to welcome them aboard and look forward to the incredible possibilities that lie ahead as we grow together.”

‘Natural Evolution’

Founded in 1996, IMPACT Promotional Products is a former Silver Pyramid Award recipient.

“Joining forces with IMAGEN represents a natural evolution for our business,” Cassidy says. “We saw a unique opportunity to blend our strengths with a company that shares our values and commitment to excellence. IMAGEN’s outstanding reputation and proven success made them the ideal partner for this next chapter.”

This year, Imagen won a PPAI Gold Pyramid Award in Client Programs for a business-to-business promotion for Jacuzzi dealers.