With election season upon us, PPAI is encouraging all members of the promotional products industry to participate in National Voter Registration Day on September 17.
National Voter Registration Day is a nonpartisan civic holiday dedicated to celebrating democracy by focusing on registering Americans to vote.
- As many as one in four eligible Americans aren’t registered to vote, according to the most recent U.S. Census data.
- More than 5 million Americans have registered to vote on National Voter Registration Day since the holiday began in 2012.
“Voting is the bedrock of American democracy and governance, and it’s a critical way to make your voice heard,” says Rachel Zoch, PPAI’s public affairs manager and research editor. “Candidates know every vote matters – that’s why they spend a lot of money with our industry to attract voters with signs, buttons, bumper stickers and more.”
How To Get Involved
As part of the coordinated voter registration effort, promo firms are encouraged to take advantage of the following free tools and resources provided by nonpartisan organization Nonprofit VOTE:
This communication guide includes a social media toolkit, best practices for mass email outreach, sample press releases and media advisories and talking points for promoting National Voter Registration Day.
This field organizing toolkit includes 2024 state by state voter registration guides, a volunteer training manual, tips for talking to voters, a National Voter Registration Day checklist and frequently asked questions.
The 2024 National Voter Registration Day posters, logo stickers and QR code registration stickers are available to be downloaded and printed out. You can also access editable versions of the poster file on Canva where you can customize the poster with specific details about your voter registration event.
This suite of tools includes webinars, factsheets, presentation guides and other resources to learn more about planning successful National Voter Registration Day events.
