PromoWire
Abby Wallen Takes On Expanded Role At Cap AmericaCap America (PPAI 111597, Gold) – the No. 18 supplier in the PPAI 100 – has promoted Abby Wallen to digital marketing manager.
- Since joining the company in 2021 as a product development coordinator, Wallen quickly demonstrated her marketing expertise, leading to a promotion to digital specialist earlier this year.
- In her new role, Wallen will oversee the strategic enhancement of Cap America’s digital presence, manage the corporate website, lead digital initiatives on industry platforms such as ESP and SAGE, and handle email marketing, social media and SEO strategies.
- She reports to Cory Cissell, vice president of customer experience, who says, “Abby has been an invaluable asset to our marketing team for over three years. Her deep understanding of digital marketing, paired with her leadership during the development of our new ERP system and website, has been instrumental in our success. I’m confident she will continue to drive innovation in her new role.”