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PromoWire (10/15-10/16)

News And Notes From Around The Industry

Abby Wallen Takes On Expanded Role At Cap America

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IDProductSource To Plant 1,200 Trees With Global Nonprofit

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PromoWire

Abby Wallen Takes On Expanded Role At Cap America

Cap America (PPAI 111597, Gold) – the No. 18 supplier in the PPAI 100 – has promoted Abby Wallen to digital marketing manager.

  • Since joining the company in 2021 as a product development coordinator, Wallen quickly demonstrated her marketing expertise, leading to a promotion to digital specialist earlier this year.
  • In her new role, Wallen will oversee the strategic enhancement of Cap America’s digital presence, manage the corporate website, lead digital initiatives on industry platforms such as ESP and SAGE, and handle email marketing, social media and SEO strategies.
  • She reports to Cory Cissell, vice president of customer experience, who says, “Abby has been an invaluable asset to our marketing team for over three years. Her deep understanding of digital marketing, paired with her leadership during the development of our new ERP system and website, has been instrumental in our success. I’m confident she will continue to drive innovation in her new role.”

PromoWire

IDProductSource To Plant 1,200 Trees With Global Nonprofit

IDProductsource (PPAI 384049, Silver) is homing in on its goal to plant 1,200 trees this year in partnership with One Tree Planted. To date, 1,000 trees have been planted.

  • One Tree Planted is a nonprofit organization dedicated to global reforestation. Since its inception in 2014, it has planted more than 135.5 million trees with 378 partners across 82 countries.
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