If you’re like many leaders, you probably have multiple “whys” or motivations behind your actions and decisions. Maybe you’re driven to better understand your customers’ needs, and perhaps you also want to establish your team as a go-to expert in the promo industry. Having more than one “why” can be a great thing and allow you to become a stronger leader.

A leader who is driven by multiple reasons isn’t just focused on one goal, but rather many goals. This versatility means leaders are better positioned to navigate uncertainty and achieve sustained success, according to David Zimmerman, the founder of AMAXXA, LLC.

In this issue of PromoPro Daily, we discuss his thoughts on why it’s good to have numerous interests and motivations as a leader.

You benefit from diverse perspectives. Zimmerman says that having multiple “whys” provides diversity of thought and experience. When you have varied interests and skills, you’re often better at synthesizing your ideas across disciplines. These diverse perspectives can lead to more innovative solutions, fostering creativity and adaptability when solving problems. Embracing this diversity can also encourage collaboration, which can enrich your team culture.  

You become more adaptable. When you’re led by multiple “whys,” you’re usually nimbler than leaders with fewer motivations. Zimmerman points out research from the University of California, Berkeley, that highlights that individuals who engage in multiple roles and activities are better equipped to adapt to change, which is crucial for leaders in today’s fast-paced environment.

You’re growing continuously. When you pursue several passions, you lessen your risk of burning out. Instead, Zimmerman says following several “whys” promotes personal and professional growth. This can keep you feeling fulfilled and motivated.

You have greater impact. Embracing multiple “whys” allows you to impact different areas and communities, Zimmerman says. He mentions an article from Korn Ferry that explains how leaders with a broad range of interests contribute to multiple domains, fostering innovation and creating a more significant positive impact.

It’s OK to have many sources of motivation. You don’t have to fit all your passions into just one pursuit. When you embrace multiple “whys,” such as a drive for continuous learning or a passion for client success, you can often lead your team better and create paths for them to grow in their roles as well.

Compiled by Audrey Sellers
Source: David Zimmerman is a seasoned leader with over four decades in the wealth management industry. He’s the founder and managing director of consulting firm, AMAXXA, LLC.