PromoWire
Canadian Apparel Manufacturer Attraction Acquires JameoCanadian apparel manufacturer Attraction (PPAI 474094, Standard Base) has acquired custom apparel pioneer Jameo.
- The partnership will expand Attraction’s customization offerings while maintaining its commitment to sustainability. Both companies will continue operating under their respective brands. Attraction is known for its Ethica collection, made from organic cotton and recycled polyester, and produced locally by its unionized teams in Lac-Drolet and Montreal.
- The acquisition sets Attraction up to deliver fully customized apparel with a wide range of additional options to customers within six to eight weeks.
- The integration of Jameo’s customization platform within Attraction will be gradually rolled out in early 2025.
Sébastien Jacques, vice president of business development at Attraction, says, “The arrival of Jameo into the Attraction family will enable us to offer our business partners unique carbon-neutral garments in small quantities, delivered quickly. This is exceptional in our industry!”