S&S Activewear Appoints Eric Levin To GM Role Following alphabroder Acquisition

Following last month’s acquisition of alphabroder, S&S Activewear (PPAI 256121, Platinum) has announced that Eric Levin will be overseeing a new division within the supplier.

Levin has been assigned the role of GM of the Prime Line Hard Goods division, which is newly created by S&S Activewear.
In 2023, alphabroder had hired Levin as EVP of hard goods strategy and growth. His area of focus will now be utilized within the larger umbrella of S&S.

S&S Activewear was ranked as the No. 5 supplier in PPAI 100 before its acquisition of alphabroder, which was ranked No. 2.

“I am incredibly grateful for the opportunity to lead the Prime Line Hard Goods division,” says Levin. “Throughout my career, I’ve gained valuable, first-hand experience within the hard goods and decorated apparel industries.”

Throughout my career, I’ve gained valuable, first-hand experience within the hard goods and decorated apparel industries.”

Eric Levin

GM, Prime Line Hard Goods, S&S Activewear

“That specialized knowledge developed into a unique ability to pinpoint areas prime for growth and improvement within the business and industry at large.”

Three Decades Of Experience

Levin will bring 33 years of experience in the promo industry and a deep knowledge of the hard goods sector. Having founded the company Jetline, which he successfully led through considerable growth, Levin has remained in the fold through a series of acquisitions.

In 2015, Jetline was acquired by Prime Line.
By 2017, Prime Line was acquired by alphabroder, which aimed to leverage the company into its hard goods division.
Now, with alphabroder owned by S&S Activewear, Levin is once again tapped to oversee hard goods under a new company name.

“We’re excited for the future of the hard goods division with Eric at the helm,” says Frank Myers, CEO of S&S Activewear. “His expertise and strong customer relationships position us for significant growth in this new phase.”