PromoWire
Shark Tank To Feature Koozie Group’s New PartnerKoozie Group (PPAI 114187, Platinum), PPAI 100’s No. 9 supplier, has formed a new, exclusive partnership with FOAM, a start-up in the cooler industry. Founded by two entrepreneurs with extensive experience in product design and distribution for globally recognized brands, the company recently pitched its coolers on Shark Tank. The episode airs on November 22.
- FOAM coolers are the world’s first hybrid soft-hard-sided cooler made from 100-percent EVA foam, which is a natural insulator. They are lightweight yet durable and can float even when full.
- Koozie Group will sell three different colors of the FOAM 22-quart cooler, which can hold 30 cans, 12 long-neck bottles or four wine bottles. It is offered with a full-color imprint and can also be personalized.
- The FOAM partnership marks the latest addition to Koozie Group’s portfolio of more than 30 brands.
Debbie Disparte, director of product innovation and sustainability at Koozie Group, says, “We are excited to get in on the ground floor with FOAM. These fun coolers are rapidly building a following, and we already have distributors expressing interest in the product. We’re ready to leverage our expertise in the promotional products industry to help propel FOAM coolers forward in the market.”