S&S Activewear (PPAI 256121, Platinum) has announced the hiring of Pablo Mercado to take on the role of chief financial officer after what the suppler called a “comprehensive search to find the perfect candidate.”


Following the alphabroder acquisition, Mercado takes over the financials department of S&S at a time when distributors believe the supplier’s growth might have far reaching implications for the promo industry.

  • His direct responsibilities will consist of managing S&S Activewear’s finance and accounting operations.
  • As a member of the executive team, he will be part of the leadership driving strategic growth while looking to new ways to enhance future financial strategies.


“I’m thrilled to join S&S Activewear during such a vibrant phase of its growth,” Mercado says. “The company’s dedication to innovation and customer service aligns with my professional values and experiences. I’m eager to contribute to S&S Activewear’s continued success and deliver value to all stakeholders.”

I’m thrilled to join S&S Activewear during such a vibrant phase of its growth.”

Pablo Mercado

Chief Financial Officer, S&S Activewear

A Quarter Century of Financial Experience

New to the promo industry, Mercado has plenty of experience working with innovative companies to set and reach financial goals.

  • He has held CFO roles at Lithium Americas, EnLink Midstream and Forum Energy Technologies, all publicly traded companies.


In a statement, the supplier claims that Mercado’s track record showing strategic leadership was a key quality in the hiring process and sets him up to drive operational excellence.

His outstanding record in finance, strategy and leadership makes him the ideal partner for executing our growth vision.”

Frank Myers

CEO, S&S Activewear

“We are excited to welcome Pablo to the S&S Activewear family,” says Frank Myers, CEO of S&S Activewear. “His outstanding record in finance, strategy and leadership makes him the ideal partner for executing our growth vision. His strategic insights and proven effectiveness will enhance our company and propel us toward sustained success.”